Just building an amazing product or a service doesn't drive customers. That's the unfortunate truth in this cruel world. So, laying down the right launch strategy is the goal of the sixth No-VC report!
The way I see it is that there are four kinds of channels in totality:
a. Social media: The obvious channel, though "the how to use it" part isn't as straightforward.
b. Launch platforms: These are the reliable traffic drivers like Product Hunt, Show HN, etc.
c. Relevant communities: Strong communities like Indiehackers which allow you to build and engage your audience.
d. Listing websites: More a hygiene factor that helps in SEO.
Now, in the report today (link at the end of the post), I share the relevant platforms under each category. But that's not it. The usage of these channels along with the timing of engagement on those is also super-critical. So do give it a read and let me know your thoughts!
Also, I share my reports regularly on twitter - you can follow me there :)
How do we get users after building an amazing product or service?— Karthik Sridharan (@KarthikS2206) September 30, 2020
I cover that in No-VC Report #6.
We can visualise it as 4 channels:
🚀 Launch platforms
🫂 Relevant communities
💻 Listing websites
Report link: https://t.co/jAf34GSKYc
There is a lot more in here: https://2.flexiple.com/no-vc-reports/i-want-to-find-users-for-my-new-startup. It is just 5 mins long!
I want to find users for my new startup, now that my product/service is good to go. How do I get people to find my startup?
There are four types of channels that you can & should explore: social media, launch platforms, relevant communities and listing websites. Timing the first three in the right manner will ensure that the end result is greater than the sum of the individual parts.
A startup whether a product or a service is nothing without users or customers. You should validate and build your audience before you "launch" in public. But delaying the launch too much can be dangerous. Knowing when to launch even a seemingly imperfect product/service, is critical.
Whenever you think you are ready to offer your core value proposition to customers, you are set for a launch. The core value doesn't have to come through a piece of tech - that might be the future goal. If you are able to deliver it now through manual processes, that's fine too. Don't prepare for scale before you achieve it.
Even after you do all things "right", you might not see a huge spike in traffic and customers. Not every launch is a success.
However, while a lot is written about a "launch", too little is written about the fact that it doesn't end there. You don't want just a spike, but sustained traffic. So, whether you get a lot of a traffic OR very little, the game isn't finished - it is just beginning.
There is no one way to launch your startup. In this report, one of the many ways are shared.
Story of how I built Scale, once again with #NoCode tools.— Karthik Sridharan (@KarthikS2206) September 11, 2020
Here are the details of Scale (https://t.co/apepHzPl81). Thread 👇🏽 pic.twitter.com/3yZEBpoctG
On the day of the launch
🚀 @FocusedWorkApp has launched on the @AppStore & @ProductHunt!— Michael Tigas (@michael_tigas) September 8, 2020
It's for students & people working at home, who find it hard to focus and use their time effectively.
👉 App Store https://t.co/Mx3geIsWKG
👉 Website https://t.co/dd13JQDjKW
👉 Product Hunt https://t.co/sIpHTFdRo7 pic.twitter.com/RMdGshByVa
Sharing your story on communities such as Indiehackers (as a milestone), Reddit (story and a link at the end)
After the launch