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With 3.5 billion searches performed on Google with definite intent, SEO is the unequivocal answer to help bring relevant visitors consistently to your website and to convert them into your customers

I breakdown the process into three steps:

  1. Building your website’s reputation: Without a good reputation, it is almost impossible to rank on Google. Guest posts are your best friend to build this.
  2. Keyword research and writing content: The critical aspect is to never start writing an article without keyword research. Optimise your blog and use the tools mentioned in the report to make it easy.
  3. Distribution: Just writing your blog doesn’t guarantee ranking on Google. Distribute it across various platforms (included in the report), social media, and also a newsletter.

Then, keep repeating step 2 and 3.

Additional Context

I have shared many pro-tips, tools, and important concepts in this report. Do give it a read. Just 5 mins from your schedule — please :).

If you like the report, do support me on Twitter — your support will really help me :).

 

 

Problem

I want to increase my website's traffic. Not a temporary spike but something that sustains.

 

Solution

The truly sustainable and long-term growth in traffic to your website comes from search engines. So, focusing on SEO (Search Engine Optimisation) is the only reliable way to achieve it.

 

Why and when to worry about this?

 

a. Rationale

There are other ways to get traffic to your website - social media, launch platforms, etc. - which are all important. However, these give only a spike in traffic and not long-term hits to your website.

 

Each day Google sees 3.5 billion searches which are performed with definite intent. So, it doesn't get better than showing up in the results whenever your potential customer searches something related to your industry.

 

 

b. Timing

SEO takes time to give results. Therefore, the earlier you start the better. Ideally, you should start immediately after building your marketing website. It is likely that you have validated your idea. Therefore, you know who your target audience is and what they want. Start writing content that they would search for.

 

Tools

 

  • Keyword research tools
    • Ahrefs - paid but recommended
    • Ubersuggest - free but I haven't had a great experience

 

  • For Wordpress users
    • Yoast - to check if your page is optimised

 

 

 

Implementation

 

a. Realistic expectation

As mentioned earlier, results in SEO can't be achieved overnight. It takes time. Expect a minimum of 6 months of effort.

 

Also, just following the below process doesn't guarantee that you will rank for every search phrase you attempt to. Some will land and some won't. Those that don't should be reworked and tweaked.

 

 

b. Process

Covering the entirety of SEO in a 5-min report isn't possible. However, the attempt is to share enough knowledge and food for thought to know what the next steps are. Always return to the report after you have executed a particular step.

 

I assume you know the basics of SEO for this report. So, if you are new to SEO, start with this quick article.

 

Now, broadly, we can break this into three steps: building website reputation, writing content, and then distributing it.

 

i. Building website reputation - Guest posting

  • When you just buy your domain, it will have no reputation in the eyes of Google => DA/ DR close to 0
  • It will be tough for your pages to rank as a consequence
  • You need a good number of reputed websites to link back to your website (a.k.a backlinks)
  • Writing good content and hoping that websites will link to you, is not a great bet
  • Instead, writing guest posts is what works
    • Since, you are offering other websites free content, it is quite likely they will accept
    • Of course, the content still has to be of high quality
    • Only choose websites that give a do-follow link to your website
    • This is high effort but a reliable method
    • Read this article for a step-by-step process of executing this
    • You can also use tools like Accessily (I haven't used this tool)
  • Pro-tip: Try to write a 2-part article (related topics). One can submitted as a guest post and you can link from it to the 2nd part of the article which is published on your website. This helps the 2nd article to rank for a particular keyword. Here is an example:

 

ii. Writing content

  • At the same time, you also need to write content for your own website
  • Don't start writing without keyword research
    • A keyword is the phrase that a potential user will search on Google
    • The article topics you choose to write on should be based on such keywords
    • Writing good content without research, is likely going to lead to an article that ranks for nothing
    • Here's where tools like Ahrefs do a great job
    • Read this article to understand the step-by-step process
  • After choosing the keyword, next:
    • Look at the articles that are currently ranking for that keyword
    • Decide the article topic and the length needed accordingly
    • While and after writing the article, keep infusing keywords in the article
      • Ideal keyword density (keyword occurrence as % of total article length) should be 1-2%
    • Don't miss adding your keyword to the Page title, H1 tags and also write a good meta description
      • If your blog is on WordPress, Yoast helps in checking if you have followed all the best practices

 

iii. Distributing your content

  • With the article published, there is a small chance that it could automatically rank for the keyword
  • But to improve the chances, you need to distribute it
  • Start with the distribution platforms mentioned here
  • Share it across all your social channels
  • Starting a newsletter gives you yet another channel to distribute your content
  • Lastly, you could also reach out to other websites, requesting them to link to your article
    • My experience with this has been poor. It is high effort and low on output
    • Here's an article to do it, but I would advice doing this only if you have the time to

 

Related posts to read

 


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  2. 1

    Well-researched post, Karthik. I think a lot of founders & makers will find tremendous value in this report. Thanks for sharing this here :)

    1. 1

      Cheers Sarah - thanks for the kind words!

    2. 1

      I learned new things, thank you - Karthik!

      Free DA/DR (website authority score) checker:

      https://ahrefs.com/website-authority-checker

      1. 1

        Glad that you liked it Boris!

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