Nvidia opened early access to its new platform, Maxine AI, which uses neural network based compression to reduce bandwidth consumption on video calls.
Currently, video conference apps like Zoom use popular compression techniques like H264, HEVC etc. to transmit video. While these techniques are amazing by themselves, they are standards laid down to tackle all possible use cases and not just conference calls (think streaming movies on Netflix).
Nvidia has gone a step further and optimised these compression techniques specifically for video calls which are distinctly categorised by a human face and a static background. So it detects your face & transmits only the relevant data.
That's 800x improvement! Of course that won't be true for the entire video & Nvidia claims at least 10 times less data consumed for your existing video calls.
Nvidia is offering access to its platform which will enable apps like Zoom to use Nvidia's compression techniques & reduce the bandwidth usage for video calls. What this effectively means is that you will see much lower lag on video and possibility to have video calls instead of audio-only calls when you have poor connectivity.
When we will see this happen really depends on how fast video conferencing apps adopt this technique, if at all.