Email newsletters have been around for over three decades. But it has resurged in recent years, as tools like Mailchimp, SubStack make it easy for people to create and launch newsletters. As email is an owned channel, writers can directly land on their subscriber's inbox instead of having to rely on social media algorithms — which makes it highly lucrative.
Twitter announced that it has acquired Revue, a newsletter software service that allows writers to publish and distribute both free and paid emailed newsletters to their followers.
📣 We are thrilled to announce @Revue is joining Twitter! Revue makes it easy for writers and publishers to send editorial newsletters and generate subscription revenue. See 🧵 and blog post below for more.https://t.co/3XTrlHYa2B— Mike Park (@mep) January 26, 2021
Its goal is to make it easy for writers to connect with their subscribers, while also helping readers better discover writers and their content.
Beykpour and Park from Twitter say that
We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.
Similarly, Facebook is also working on building newsletter tools for journalists and writers. This will complement Facebook’s existing suite of tools for journalists, such as Facebook News and subscriptions.
Newsletter service platforms allow independent journalists and thought leaders to easily build audiences and monetize their work. Casey Newton, a popular tech journalist, quit his job at The Verge to start an email newsletter with Substack.
As he puts it
All I have to do is find a few thousand people who will pay me $10 a month or $100 a year and I'll have one of the best jobs in journalism.
Have you used newsletter platforms such as SubStack, Revue, etc? Let me know your thoughts on this acquisition by Twitter.