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Email newsletters have been around for over three decades. But it has resurged in recent years, as tools like Mailchimp, SubStack make it easy for people to create and launch newsletters. As email is an owned channel, writers can directly land on their subscriber's inbox instead of having to rely on social media algorithms — which makes it highly lucrative.

Social media companies jump into the fast-growing newsletter space

Twitter announced that it has acquired Revue, a newsletter software service that allows writers to publish and distribute both free and paid emailed newsletters to their followers. 

 

Its goal is to make it easy for writers to connect with their subscribers, while also helping readers better discover writers and their content.

Beykpour and Park from Twitter say that 

We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.

Similarly, Facebook is also working on building newsletter tools for journalists and writers. This will complement Facebook’s existing suite of tools for journalists, such as Facebook News and subscriptions.

 

Supporting independent writers

Newsletter service platforms allow independent journalists and thought leaders to easily build audiences and monetize their work. Casey Newton, a popular tech journalist, quit his job at The Verge to start an email newsletter with Substack.

As he puts it

All I have to do is find a few thousand people who will pay me $10 a month or $100 a year and I'll have one of the best jobs in journalism.

Have you used newsletter platforms such as SubStack, Revue, etc? Let me know your thoughts on this acquisition by Twitter. 


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    I planned to launch a newsletter called Working Sane, a daily productivity tip for remote work, on SubStack. I'm wondering if I should launch it on Revue now? Any thoughts?

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      Hey Ramon, great website and I really liked the content about productivity. 

      Both Substack and Revue offer powerful editors for creating newsletters. Would prefer Revue as it allows easy curation of newsletters through integration with social sources such as Twitter and Facebook.

      Revue offers all the premium features for free and charges only a fee of 5% on paid newsletters, while Substack charges 10%.