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In contrast to what Reed Hastings, Netflix's CEO, said a few weeks back (and raised quite a debate), Tim Cook said that he's impressed by how they've been able to launch Apple products on time this year despite the crisis & sudden remoteness.

While he said that 10-15% of Apple employees are already back to office and he expects majority of others in office by next year, he also sees some permanent changes around work habits. Maybe some % working remotely or remote some days a week?

He's not revealed the exact details on what these changes are going to be. But he's at least giving credit where due - remote working has worked out in some form for Apple.

Article Link - Bloomberg

Full interview

P.S: I'm thinking of a better way to link posts on our community. Happy to hear some suggestions šŸ˜€


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    The fact that Apple have realised that remote working isn't either black/ white is encouraging. Of course, remote working has both benefits and drawbacks, it's not a blanket solution. In my view, for Reed Hastings to completely brush it aside was uncalled for; whereas Tim Cook has rightly acknowledged that remote has really worked well for some roles in the company, though he plans on getting the majority workforce back into office.

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      Absolutely. The only problem with this interview is that Tim Cook's not taken any sides at all. He's just laid out the positives for both remote & in-office situation. I am guessing they might think of some form of a simple hybrid solution in future when he says there's going to be permanent changes in work habits.

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        Yes, i think hybrid will be the future especially for mid to large sized companies

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      Sharing this update with everyone who voiced their opinion on the Netflix post -Ā 

      @justin-465 @lindsayalissa @Uclusion @ashleythomas @lucaswagner @nancy @martin-529 @Bashar @markwalter @varunomprakash-537

      Keen to hear your thoughts here too!

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        Thanks for sharing this!

        Interestingly, the narrative's entirely different in this article -Ā 

        A vast majority of employees are still working remotely, and while there are advantages to the temporary system, a physical presence at the office is irreplaceable.

        In all candor, it's not like being together physically, and so I can't wait for everybody to be able to come back into the office. I don't believe that we'll return to the way we were, because we found that there are some things that actually work really well virtually

        You're right that Tim Cook's not shared much on what changes exactly.

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          Haha, true. Interesting how a certain cherry picked & publicised by the media.Ā 

          These statements, however, seem more aligned with their $5bn investment in the spaceship (Apple park) šŸ˜…

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          Like you noted, it'd be cooler to get more details on how a company like Apple implements WFH. I can only imagine that hardware companies have significantly more challenging remote/WFH hurdles to overcome compared to software.

          While it's more difficult to be an armchair-quarterback on hardware companies (because IĀ  have absolutely no experience in this industry šŸ˜†), I'd wager that any parts of your value chain that cross into the physical world would be near impossible to shift to remote - the risk of product leaks prior to Apple Product Launches alone would increase 10x.

          Still, a nice counter to have compared to the absolute 'no' on remote work by Reed Hastings!

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            Absolutely, way more difficult for hardware companies to think about WFH. Plus the risk of leaks which are anyway so common for Apple.

            Let's see though if Apple makes any announcement around remote at all in the coming months :-)Ā